Every great product is born from a personal story. At OrthoNu, ours begins with Dr. Sima Yakoby Epstein's own experience as both a patient and a practitioner.
A Story That Started with a Car Accident
As a child, Dr. Sima was involved in a car accident that required extensive dental work. That experience planted a seed — a deep respect for the transformative power of oral health care. Years later, it would inspire her to found OrthoNu.
A $16 Billion Opportunity
The global orthodontic market is valued at over $16 billion and continues to grow. Yet until OrthoNu, there was no category of professional-grade at-home care products specifically designed for patients in treatment. We set out to fill that gap.
Scientific Validation
OrthoNu's products are developed in partnership with the University of Pennsylvania's Center for Innovation & Precision Dentistry (CiPD) — ensuring that every product meets the highest standards of safety, efficacy, and clinical relevance.
The future of orthodontic care is preventive, patient-empowered, and precision-driven. OrthoNu is bracing for what's next — and we'd love for you to join us.
