At the ASCEND conference presented by Women in DSO®, Dr. Sima Yakoby Epstein took the stage with a powerful talk titled 'A Nu Era in Oral Care Excellence.' Her message resonated deeply with the hundreds of dental and orthodontic professionals in attendance.
A Journey of Innovation with Empathy
Dr. Sima shared her personal journey from orthodontist to entrepreneur — a path fueled not by ambition alone, but by a genuine desire to solve the unmet needs of her own patients. She described witnessing patients in discomfort between appointments and feeling compelled to create something better.
Watch the Keynote
The talk inspired professionals across the industry to think differently about the patient experience — and to see comfort not as a luxury, but as a clinical imperative. OrthoNu's product line was born from this vision, and ASCEND was the perfect stage to share it with the world.
