Every summer, orthodontic practices experience a significant influx of new patients — families taking advantage of school breaks to start treatment. This seasonal rush brings both opportunity and challenge.
For Practices: Managing the Surge
The key to managing a summer surge is preparation. Consider extending hours, training additional staff, and creating systems that allow the practice to onboard new patients efficiently without compromising care quality.
For Patients: Staying Safe at Camp and on Vacation
Summer also means camp, sports, and travel — all situations where access to an orthodontist may be limited. Sending kids off with the right tools, including the Tweakz® tool, can prevent minor issues from becoming major problems.
The Role of Self-Care Products
Products like Tweakz® for Braces and Tweakz® for Aligners are essential summer companions. They empower patients to manage minor appliance issues independently — reducing emergency calls and giving parents peace of mind while their kids are away.



